Many B2B marketers don’t put enough time, if any, into their
Instagram strategy. It’s actually a pretty common myth that Instagram can’t work
for B2B marketing, but this post is here to debunk that myth and help marketers
run a more powerful Instagram strategy.
Many brands think that Instagram is just for millennials
which is often not a B2B brand’s target market. However, 40% of Instagram’s
users are 30-49 years old and it is the fastest growing age group on this
The biggest thing to keep in mind is that people on
Instagram are there for human interaction. So, your business should take the
opportunity to humanize you brand and be authentic to appeal to as many people
as possible. With more than 1 billion people on Instagram, there are consumers
out there just waiting to digest your content if you go about it in the right
way. So, we came up with 10 ways that your brand can make the most out of this
crucial social media strategy.
Create New Content
Instagram is a lot more visually driven then Facebook,
LinkedIn and Twitter. Because of this, it doesn’t work to reuse content that
you post on your other social media accounts. Instagram content should be well
thought out and lead with a crisp image.
Quotes on top of a visually appealing image are great
sources for Instagram content. Whether they are quotes from clients or thought
leaders in your niche, use an Instagram template from a site like Canva to produce professional yet beautiful
posts on Instagram. Don’t forget to tag your quote source in your post for
People Love Data
B2B folks love new data so your brand should be leveraging
interesting data points to create content for your Instagram channel. Whether
it’s derived from an industry report or data that your company has on hand,
utilizing data on Instagram is an easy but effective way to engage with target
shows that the posts that get the most engagement have 11 or more hashtags. In
order not to make your post too cluttered, it’s a good idea to put your
hashtags in the comments below your post.
You can identify relevant hashtags by looking to like-minded
brands for inspiration and note which hashtags they are using. You can also use
a hashtag research tool like RiteTag or Hashtagify.
Use Stories to Promote New Things or Events
Instagram stories are available for 24 hours and are a great
way to showcase conferences, trade shows, office Christmas parties or even
feature your brand in action. Stories allows your brand to implement a CTA
within in the content and they have a swipe
through rate of 15%-25% leaving room for huge opportunities for your brand.
There is also a big opportunity to add an element of
authenticity and storytelling
for your brand if done strategically. These are all things that consumers crave
and lead to higher brand trust.
Recruit Your Employees
Instagram is a fantastic platform to showcase how fun life
is it your company and let people know that you are hiring. Check out this post
from HootSuite who did just that:
Be Smart About the Link in Your Bio
You get one link in the bio of your Instagram account. Some
brands find it helpful to switch that link out with their homepage, blog and
product links every few weeks. This is a great way to drive traffic to
different areas of your business.
Showcase Company Culture
Another way to tap into Instagram is to use photos of your
company’s employees. Whether it’s a Christmas part, happy hour or photo of your
co-workers had at work in their office, be sure to add this humanizing element
to your Instagram posts.
Break Up Your Blog Posts
Another way to use Instagram is to take sections out of your
blog posts and showcase them in a visual way to digest which can increase both
your Instagram and blog post. When posting snippets from your blog post, it may
be a good idea to make sure your blog is the link you use in your bio.
Showcase Your Products in Action
Taking a screenshot of photo of your brand in action provides
great content for you to use on your Instagram channel. It can create
excitement and buzz and can make your followers feel like they are “in the
Producing great content on Instagram is key, but, after you
hit that “share” button your job isn’t done. It’s important to respond to all
the comments that you get on your posts and engage with your followers. So be
sure to allow time for this crucial part of your Instagram strategy.
Do you have any tips
for B2B marketers on how they can better their Instagram strategy? We’d love to
hear from you in the comments below!