Content marketing is blowing up and your program should consist of more than just 1 blog post per week. With 90% of marketers utilizing content marketing, chances are you are too. But, could the lead gen aspect of your strategy be better? One study revealed that content marketing generates three times more leads than traditional
Have you seen your content marketing strategy losing its effectiveness? This is a problem for many marketers as the internet is saturated with content giving consumers a lot to choose from. Or maybe your content marketing was pieced together without proper research and planning and is not producing the results you had hoped. Whatever the
It’s that time of year again. Time to sip on eggnog, wrap presents for your loved ones in sparkly paper, listen to nostalgic Christmas music and make the most out of the holiday season. If that doesn’t keep you busy enough, try to squeeze in some time to plan your content marketing strategy for 2021.
Many B2B marketers think that Instagram is only viable for B2C brands. But, this post is here to show you that there are strategic ways that B2B brands can use Instagram to power their brands. Many B2B marketers don’t put enough time, if any, into their Instagram strategy. It’s actually a pretty common myth that
ivity, it’s easy to get sidetracked by the allure of shiny new tools like apps, browser plugins, and the like that all promise major results. But in order to achieve significant and lasting behavioral change, you need to start within. And today’s article will outline a particular state of mind you can achieve in order
In our recent article on how to set better goals to make you more productive, we talked a little bit about goals vs. aspirations. Identifying your larger desires as well as your immediate next steps to get there are especially important in today’s environment where distractions lurk everywhere. But how do we consider these two
Reduce lag with these very easy tips and tricks No matter if you’re creating YouTube Live content, streaming on YouTube from Xbox, streaming on Twitch or just having a Zoom call, if you have ever dealt with a laggy livestream, you understand how annoying and irritating it can be. Sometimes lag is basically unavoidable and
Email marketing is a necessity for lead generation, traffic back to your website and ROI; but, too many marketing emails to the same potential leads can turn people away from your content. Marketo understands this concept and created communication limits for their emails to prevent sending too many emails. Along with communication limits, Marketo also
When I first joined FeedOtter, the first task I was given was updating content for SEO. FeedOtter had a plethora of blog articles and a steady stream of organic traffic, but Andy, FeedOtter Founder, knew it could be improved. Within weeks of implementing SEO updates to the content, we started noticing improvements in site traffic.